In 1952, the legend of Moroso was born in the heart of Udine, Italy. From the start, the Agostini brothers, the brand's founders, embraced innovation and collaboration with top designers. This approach has paid off, making Moroso a synonym for avant-garde furniture design recognized worldwide.
Moroso is renowned for its bold and experimental design approach, fearlessly using unconventional materials and forms. One standout example is the M.A.S.S.A.S. collection by Patricia Urquiola, featuring sofas and chairs with soft, streamlined forms resembling geometric shapes cut from a giant fabric.
Another distinctive feature is Moroso's use of high-tech materials. Collaborating with leading textile and leather manufacturers, the brand develops unique upholstery that is not only beautiful but also practical. Additionally, Moroso often employs innovative materials like polyurethane and polycarbonate, creating lightweight and durable furniture.
Moroso's philosophy is to create furniture that is both aesthetic and functional. Each piece is meticulously designed to ensure maximum comfort and convenience. The brand also prioritizes eco-friendliness, using only materials safe for health and the environment in its production.
Among Moroso's iconic collections is Paolo Navone's Serpentine, a modular sofa allowing for various configurations. The Shadowy collection by Tord Boontje, featuring elegant chairs with curved backs resembling flower petals, is also noteworthy.
Moroso's collaboration with Diesel has led to cult models like the My Beautiful Backside sofa and the Blow chair, known for their daring and provocative designs that resonate with those unafraid to stand out.
Constantly evolving and unafraid to experiment, Moroso regularly collaborates with young and talented designers, helping them bring their boldest ideas to life. Actively participating in international exhibitions and events such as Salone del Mobile and NYCxDesign, Moroso showcases its products to the world.
Today, Moroso is more than a furniture manufacturer; it is a phenomenon in the design world. The brand creates furniture that not only enhances interiors but also tells stories, evokes emotions, and inspires.
